Many people struggle to conceptualise a link between social media and an increase in sales or profit. They are left wondering, why it is worth putting the time and effort into a social media account? If your business is not using social media in this age, you are behind. Leading public relations and digital agency, Adoni Media, says social networking sites are a cheap and easy way to connect with potential clients and customers.
- Build relationships with customers
Social media helps to ‘humanise’ your brand and build genuine connections with your audience if used effectively. Making sure your brand is active online and replies to customers comments, can leave a favourable impression in your audience’s mind. Those who engage consistently tend to build brand loyalty as well.
- Target advertising
If you are okay with spending a few extra dollars, social media advertising tools help to target your posts to potential customers. You filter targets by age, gender, location and interests. This can be a powerful tool in growing your brand awareness and connecting with potential customers.
- Learn more about your audience
As well your audience getting to learn more about you, you can learn more about them. Through social media analytics tools, you can discover exactly who is engaging with your brand so you can better target your marketing and advertising efforts.
- Improve search engine optimisation
In today’s 24/7 news cycle, it can be hard to compete with all the noise. However, by using social media you are naturally creating more external links, which pushes your website higher in search engines. When people Google search they are likely to click on the top links, so this is important if you want to improve website traffic.
The direct impact on sales or revenue is hard to fathom for some but it is through this relationship building and brand promotion that businesses can see increases to income. You can build engagement, trust and generate new leads. If used effectively, by creating content people want to read or watch, social media can be a successful sales driver.