There are countless companies that need a large variety of content from videos to courses created with the help of narration. With so many clients needing narration projects, there is a wide margin of error possible.
Insured, voice narration involves the process of a talented individual narrating the information or visual that is on-screen. While this is a straightforward concept, there are several ways in which it can go wrong.
Tackling the Project Yourself
There are some clients to believe that the art of narration would not be that difficult. Thinking about it, it seems just like an individual speaking without ever having to get on camera. In fact, all the narrator needs to do is just speak from a script and the job is done, right?
While it may seem that that would be the case, the vast majority of companies do not have the proper equipment nor experience to handle such a production. In many instances a company that tries to do a narration project on their own comes off looking like little effort was placed in the project. Many times there is a lack of editing in the audio settings may seem to be off. The only way to end up with a professional looking quality project is to hire professionals through marketing recruitment agencies.
Cost Instead of Quality
When a company tries to cut corners and save money by using their own voice they are making one of the greatest mistakes possible. It does not matter who you have on the company payroll that has an excellent speaking voice if they are inexperienced at narrating projects it is going to come across.
There is much more to narration than just speaking words off of the script. This individual, in essence, is going to become the voice of your brand or company. By simply trying to save some money, you’re losing the major benefits of branding as well as making that essential first impression.
Choosing the Wrong Voice for a Project
Even when a professional is hired for a voice project, it is possible to choose the wrong individual for that said project. You must understand that not every voice is going to work with every type of project. There are simply going to be some voices that are not going to work and may actually turn off an audience.
If you have a project that deals with a sensitive subject matter, you would not want a loud voice. Likewise, a perky voice is not going to work for a serious matter, while a monotone voice is not going to work for a learning course.
Creating the Right Pace
The pace of narration is an essential element that must match the project being created. There are going to be certain projects such as e-learning courses and medical courses that will require a slower pace that allows the students to soak in the information. However, still has to flow at an interesting pace. Pacing is an essential element that cannot be understated, professional voice actors will know how fast or slow they need to go for their targeted audience.
If you have a serious medical procedure project, you would not one with a peppy voice narrating it. Likewise, someone with a non-interested voice would not work for a travel destination video. An individual who may have a snarky tone is not going to work quite well with students on an e-learning experience. These are just three examples of how the wrong tone can ruin a quality project
The tone of the actor must need the tone of the project otherwise you are going to end up turning off the entire audience.
Not the Right Direction
The vast majority of professional voice artists know how to read a script properly, yet you want to ensure you are both moving in the same direction. Take the time to talk over the target audience, style, and usage is going to help perfect the product.
If you want your voice-over narration project to have a good impact on the audience, you need to avoid these pitfalls. The greatest way to avoid any mistakes in the production is by hiring a professional artist for the project.